2017 DFW Auto Show Returns to the Kay Bailey Hutchison Convention Center March 22-26

The 2017 DFW Auto Show, sponsored by The Dallas Morning News, Cars.com and Capital One®, returns to the Kay Bailey Hutchison Convention Center March 22-26 as one of the largest five-day new car and truck extravaganzas in the nation.

“Auto Shows have been around for almost 120 years, and they continue to be one of the most effective ways to reach consumers who are in the market for new vehicles,” said Don Herring, Jr., DFW Auto Show chairman. “Where else can you find more than 650 trucks, SUVs, sedans, sports cars and energy-efficient vehicles representing nearly all major manufacturers, all in one easily ‘walkable’ venue? It’s like a giant showroom; look under a hood, pop a trunk and check out the legroom of hundreds of new vehicles in just a few short hours.”

The DFW Auto Show is excited to present a variety of 2018 models including: Chevrolet Equinox; Ford EcoSport, Expedition, F-150 and Mustang; GMC Terrain; Honda Odyssey; Kia Stinger; Lexus LC 500; Mercedes-Benz GLA 250; MINI Countryman Plug-in Hybrid; Toyota C-HR, Camry XSE, 4Runner Expedition Overland and NASCAR Camry; and Volkswagen Atlas and Tiguan. An impressive line up of all-new or redesigned 2017s will be spotlighted as well, including: Alfa Romeo Giulia; Cadillac XT5; Chevrolet Bolt EV; Chrysler Pacifica Hybrid; Ford Raptor; Genesis G80 and G90; Honda Civic Hatchback, CR-V and Ridgeline; Hyundai Ioniq HEV; Infiniti QX30 and Q60 Coupe; Jaguar F-Pace and XE; Jeep Compass Limited; Kia Niro; Land Rover Evoque Convertible and Discovery; Lincoln Continental; Mazda CX-5 and MX-5 RF; MINI Countryman; Mitsubishi Mirage; Nissan Pathfinder, Rogue and Light Duty Titan; Porsche Panamera 4S; and Subaru Impreza.

The High End luxury area will feature vehicles from Aston Martin, Bentley, Maserati, McLaren and Rolls-Royce, with the spotlight on the all-new 2017 Aston Martin DB11, Bentley Bentayga and Maserati Levante.

This year, RAM Trucks is debuting RAM Truck Territory, a 60,000-square-foot unique truck focused interactive ride experience for consumers attending the 2017 DFW Auto Show. RAM Truck Territory is the ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup. Professional drivers navigate attendees through the interactive course in a RAM 1500, Ram 1500 Rebel, RAM 2500, all new RAM 2500 Power Wagon or RAM 3500.

Key features include: a Payload Demo; Active Level™ demonstration; and a stability demonstration on The High Banked Wedge, a structure over 6-foot tall, 70-foot in diameter with a 30 degree tilt. RAM will highlight the Best-in-Class Gas Powered Torque and HP Hemi 6.4L V8 found in the RAM 2500 to the test by lifting a 4,000+ lb. wall. Finally, the highlight of the track, guests will feel the traction & experience hill start assist, hill descent technology and towing capability on the iconic RAM Heavy Haul Hill, a 13-foot high, 200-foot Mountain with 12 degree approach and departure angles that the RAM 1500,2500 and 3500 will be towing trailers loaded with equipment over.

The DFW Auto Show also will present an expanded outdoor Ride & Drive event, sponsored by CBS11. Fifteen manufacturers will offer more than 75 vehicles to test drive through the streets of downtown Dallas. Consumers can choose from a variety of pickup trucks, SUVs, crossovers, sedans, convertibles and even energy-efficient hybrids from Acura, Buick, Chevrolet, FCA (including Chrysler, Dodge, Fiat, Jeep and RAM), Ford, GMC, Kia, Mazda, Nissan, Subaru and Toyota.

“Ride & Drives are experiential events like no other,” said, Lee J Chapman, president of the Dallas Fort Worth Metropolitan New Car Dealers Association (DFW NCDA). “They can make a huge impact on a consumer’s vehicle purchase decision-making process. Getting behind the wheel of multiple vehicles provides drivers with hands-on research opportunities, while being accompanied by manufacturers’ representatives who help them navigate the route and explain the features of the models they are driving.

“We are extremely pleased that so many manufacturers see the benefits of providing Auto Show visitors with such a wide selection of vehicles to test drive,” Chapman added.

The DFW Auto Show also will include an experiential event space presented by Capital One, where attendees will have the opportunity to interact with Capital One’s Auto Navigator® site. Chip Foose, a well-known automobile designer and industry innovator, will be at the Capital One Auto Navigator Garage to meet with fans and talk about the latest and greatest in the auto industry – including car financing – from 11 am to 3 pm on Saturday and Sunday, March 25 and 26. In addition, Adrienne Janic, TV host, model and car enthusiast, also will be available to meet with attendees from 6 to 8 pm on Wednesday, March 22; 3 to 9 pm on Thursday and Friday, March 23 and 24; and 11 am to 3 pm on Saturday, March 25.

New to the DFW Auto Show this year will be the CBS 11 Classic Car Corral, a five-day event that will take place in the Aftermarket Area at the Kay Bailey Hutchison Convention Center. “The rich history of the automobile will be on full display this year at the CBS 11 Classic Car Corral. Makes and models from many decades will bring back memories and nostalgia for auto show visitors young and old,” said David Hershey, CBS 11 vice president of Creative Services.

Also featured in the Aftermarket Area will be a variety of products and services for the car and home. In addition, the Community Service area in D/E Hall Lobby will spotlight such worthwhile organizations as Straydog, Inc., Texas Adpot a Greyhound Society, On the Road Lending and the Dallas Police Department’s Safelight Program.

“It is my hope that all Show attendees will take the time to visit with these folks to find out how they can make a difference,” Herring said.

Hours of the show are: 4 to 10 p.m. Wednesday, March 22; 10 a.m. to 10 p.m. Thursday, Friday and Saturday, March 23, 24 and 25; and 10 a.m. to 7 p.m. Sunday, March 26. Tickets are $14 for adults, $7 for senior citizens 65 and older and children ages 6-12, $10 for military with ID, and children 5 and under are admitted free. $1 discount coupons are available at participating franchised new car dealerships. For more information, and to purchase tickets online, visit DFWAutoShow.com.


The Dallas Fort Worth Metropolitan New Car Dealers Association (DFW NCDA) is a trade association that is comprised of approximately 200 franchised new car dealerships in 11 North Texas counties that represent more than $10 billion in new and used car sales annually. The DFW NCDA serves both dealers and consumers through legislative issues, education and training, and community relations, with an emphasis on building a strong future for its dealer members and a rewarding shopping experience for their customers. The DFW Auto Show at the Dallas Convention Center and the DFW Auto Show in Fort Worth are two of the nation’s premier auto shows that are developed, presented and showcased by the DFW NCDA. Visit www.dfwncda.com for more information.

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