2014 DFW Auto Show Gate Tops 400,000
DFW Auto Show officials are very happy. Because after 10 years, attendance for the five-day event finally climbed into the elusive 400,000s again!
“The last time the gate reached 400,000 was in 2004. This year we hit 406,924, which was a five percent increase over 2013’s attendance,” said Lee J Chapman, president of the Dallas Fort Worth Metropolitan New Car Dealers Association. “We had terrific coverage from TV, radio, print and social media, all of which promoted the strong lineup of vehicles we had at the Show. I think a lot of consumers were enticed by the Texas unveiling of the Italian super car Pagani and the world debut of the Ford Expedition. The manufacturers really hit it out of the ballpark with the vehicles they brought to the Show this year, and consumers responded by coming out in droves!”
Included in the more than 700 vehicles on display at the Dallas Convention Center were a variety of “all-new” 2104 models as well as close to 20 2015s. Featured on the list of all-new 2014s were : Acura RLX Sport Hybrid; Aston Martin Vanquish Volante; Bentley Flying Spur; BMW 228i Coupe and 435i Convertible; Cadillac ELR; Chevrolet Stingray Coupe and Convertible; Jeep Grand Cherokee; Land Rover Range Rover Sport; Lexus IS250F Sport; Maserati Ghibli; MINI Hardtop; Mitsubishi Outlander; Nissan Rogue; Rolls-Royce Wraith; Volkswagen GTI; and Volvo V60 Wagon. The list of 2015s included: Audi A3 sedan; Cadillac Escalade; Chevrolet Colorado, Silverado, Silverado HD and Tahoe; Ford F-150, Mustang and Super Duty; GMC Canyon, Sierra HD and Yukon; Lincoln MKC; Porsche Macan; and Subaru WRX STI Launch Edition.
“The DFW Auto Show also applauds the efforts of our local dealers who worked with the manufacturers in securing the vehicles that were brought to the Show. And we believe the Show’s success this year can be attributed to everyone working together to bring an entertaining and informative event to consumers,” Chapman said.
This year, DFW Auto Show attendees were able to experience all the capabilities of a variety of new cars, trucks and SUVS at both indoor and outdoor Ride & Drive events. At the inaugural indoor RAM Trucks Ride & Drive, professional drivers steered participants through an interactive adventure zone in a 2014 RAM 1500. The track also featured a 13-foot high, 30-yard long, 30-degree iconic RAM Mountain, as well as a 12 x 25-foot section of terrain simulating fallen logs that highlighted the vehicle’s ground clearance.
Outside, more than 30 vehicles were offered for test drives through the streets of downtown Dallas by Chrysler, Jeep, Dodge, RAM and Fiat; Chevrolet, Buick and GMC; Cadillac; Kia; Ford; and Mazda.
“The RAM Trucks Ride & Drive was a fantastic anchor to the Show’s floor plan this year. We had a lot of positive feedback from consumers who participated in this event as well as the outdoor Ride & Drive. These events are a great way for manufacturers to showcase the innovative technologies of their vehicles, and, each year, more and more consumers respond to the opportunity to do some extensive vehicle-buying research,” Chapman said.
The 2014 DFW Auto Show also featured a 30,000 square foot shopping experience at the Aftermarket Hall with a variety of products and services for everyone including automotive insurance, leather cleaner, chamois, garage flooring and cabinetry, hitches and die cast cars. In addition, there were demonstrations by Car Wrap City and Traxxas, the ultimate in remote control cars.
Additional highlights of the Show included: The “Kids’ Fun Zone” Powered by Kidventure and sponsored by the Classic Family of Dealerships, which featured a variety of activities and inflatables for children of all ages; and a Community Service that promoted the Boys & Girls Club of Collin County; the Girl Scouts; Texas Adopt a Greyhound Society; and Texas Auto Burglary & Theft Prevention.
The DFW Auto Show also was pleased to present 13 vehicles from the Pack Automotive Museum. “We were very honored to be able to showcase just a few vehicles from Sam Pack’s amazing private collection,” Chapman said. “This display was truly a hit at the Show this year.”